# GrowthX Docs

- Method
  - [Method](/method): The System of Growth: why growing through your website works, and how AI changed the game.
  - [The shift](/method/the-shift): AI changed growth from a fight for attention into a fight for interpretation.
  - [Two audiences](/method/two-audiences): Every page serves people and AI systems, and AI answers are shaped by both model memory and retrieval.
  - [Sphere of influence](/method/sphere-of-influence): The sphere of influence separates what you control, what you influence, and what you have to earn.
  - [Page portfolio](/method/page-portfolio): A website is a portfolio of evidence, not a pile of URLs.
  - [Context core](/method/context-core): The context core is the living model of your business that keeps agents and pages specific.
  - [System memory](/method/system-memory): The system has to remember what individual model sessions forget.
  - [The loop](/method/the-loop): The System of Growth runs as one loop: context, measurement, opportunity, creation, and learning.
  - [What to measure](/method/what-to-measure): The method turns raw signals into intelligence before it chooses what to build next.
  - [Opportunity model](/method/opportunity-model): The opportunity model turns measurement into a ranked decision queue.
  - [Create and learn](/method/create-and-learn): Creation makes evidence, and learning writes the result back into the system.
  - [How AI engines work](/method/how-ai-engines-work): AI engines shape answers through training, retrieval, ranking, attention, and citation.
  - [AI visibility framework](/method/ai-visibility-framework): AI visibility measures whether AI systems mention, understand, trust, and use your brand.
  - [Building with agents](/method/building-with-agents): Agents increase output, but people keep the judgment, proof, taste, and accountability.
  - [Why it compounds](/method/why-it-compounds): A growth system compounds when each cycle leaves better context, better evidence, and better decisions behind.
- How we work
  - [How we work](/how-we-work): Where to start with GrowthX: evaluate the fit, get started in the Growth Accelerator, and run the system once it's yours.
  - Evaluate
    - [Evaluate](/how-we-work/evaluate): Everything you need to decide whether GrowthX is right for you: the delivery model, an honest read on fit, the business case, how we compare, and pricing.
    - [The pitch](/how-we-work/evaluate/the-pitch): The argument for GrowthX in one page: a system of growth for your website, set up and calibrated by us, run by your team. From $6,000 a month.
    - [Is GrowthX for me?](/how-we-work/evaluate/is-growthx-for-me): An honest read on fit: who GrowthX is built for, who it isn't, and the questions to ask yourself before you start. Not a close.
    - [The business case](/how-we-work/evaluate/business-case): Growth on your website is a layered system, not a single task. Point tools solve one layer and leave you to assemble the rest. We run the whole thing.
    - [How we compare](/how-we-work/evaluate/compare): GrowthX next to raw AI, content tools, AI-visibility trackers, agencies, and building in-house. Where each one helps, and where it leaves you holding the rest.
    - [Pricing and plans](/how-we-work/evaluate/pricing): One plan, from $6,000 a month: the full growth system, a strategist in the loop, and the platform running every month. Here's what's included.
    - [Our delivery model](/how-we-work/evaluate/model): Three players share one loop: you drive, GrowthX directs and calibrates, GrowthOS does the heavy lifting. Here's exactly who owns what.
    - [Common questions](/how-we-work/evaluate/faq): Straight answers to what buyers ask most about working with GrowthX: what it is, how much time it takes, how fast you see results, and who owns what.
    - [What to expect](/how-we-work/evaluate/what-to-expect): What happens before an engagement starts: a conversation about fit, a look at your site, and an honest read on whether we're right for each other.
  - Get started
    - [Get started](/how-we-work/get-started): The Growth Accelerator: your first eight weeks. A strategist as your advisor and coach, a team setting up the software, and your team owning the routine by the end.
    - [The Growth Accelerator](/how-we-work/get-started/growth-accelerator): Your first eight weeks, week by week. We do our homework before kickoff, get the system sounding like you, take your first page live by week four, then build the weekly rhythm your team runs.
    - [What you bring](/how-we-work/get-started/what-you-bring): The access, people, and time that make the Growth Accelerator work. Short list, but the engagement stalls without it, so it's worth getting right up front.
    - [Kickoff](/how-we-work/get-started/kickoff): What the kickoff session is, who should be there, and how to prepare so the first week moves fast instead of stalling on logistics.
    - [What success looks like](/how-we-work/get-started/what-success-looks-like): The signs a healthy Growth Accelerator produces and when to expect them: a page live by week four, your team running the routine by week five, early citations by week eight.
  - Operate
    - [Operate](/how-we-work/operate): The steady-state rhythm after the Growth Accelerator: your team runs the weekly loop, we stay in for strategy and calibration, and the platform creates and tracks at volume.
    - [How we help](/how-we-work/operate/how-we-help): What your GrowthX strategist does once your team runs the loop: keep the strategy sharp, keep the output calibrated, coach where it helps, and set the quarterly direction.
    - [How we communicate](/how-we-work/operate/how-we-communicate): The channels and cadence of working with GrowthX: a dedicated Slack channel, regular deep dives, async by default, and a clear place where decisions get made.
- Platform
  - [Platform](/platform): How GrowthOS works: it manages, creates, and optimizes every page on your website, continuously. Agents do production, experts steer, the loop compounds.
  - Get started
    - [Get started](/platform/get-started): A GrowthOS workspace is operational within a day of analytics access. Three moves get you there: connect your data, calibrate Context, then start creating.
    - [What happens on day one](/platform/get-started/onboarding): Setup agents research your competitors, crawl your site, draw personas from real data, map your taxonomy, and calibrate a writing agent, all before your first call.
    - [Calibrate Context](/platform/get-started/calibration): Context is the truth layer every surface reads from. Tune its five surfaces in order, foundation docs first and Writing Calibration last, so every output inherits the quality.
    - [Connect your data sources](/platform/get-started/connect-data): GrowthOS reads from five inputs: a site crawl, analytics, search console, keyword data, and CheckThat. Connect them and the scoring, Health, and AI visibility have something to read.
  - Concepts
    - [Concepts](/platform/concepts): How GrowthOS works as one loop: context, a scored page portfolio, opportunities, creation, snapshots, and AI visibility, each feeding the next.
    - [The page portfolio](/platform/concepts/page-portfolio): Every URL on your site as one inventory of scored assets, where each page carries a type, a search intent, and its own scores.
    - [Taxonomy and scoring](/platform/concepts/taxonomy-and-scoring): How GrowthOS classifies and scores every page: separate health and quality scores, a six-dimension quality framework, and the diagnosis that turns scores into priorities.
    - [Opportunities](/platform/concepts/opportunities): An opportunity turns one piece of keyword research into a decision you can triage: a query, the intent behind it, where it came from, and the page that would answer it.
    - [Creation pipeline](/platform/concepts/creation-pipeline): A Page Brief moves through seven states from topic to published page, agents doing the heavy lifting while you steer each step.
    - [Portfolio snapshots](/platform/concepts/portfolio-snapshots): The reports area turns your accumulated page and performance data into shareable, narrative snapshots you send by link, not a raw data export.
    - [Agents and operators](/platform/concepts/agents-and-operators): GrowthOS is service-as-software. Agents do the production, GrowthX experts operate the engine, and you steer from the outside.
    - [AI visibility](/platform/concepts/ai-visibility): CheckThat measures how AI engines see your brand on four dimensions, and GrowthOS turns each finding into a content action on your site.
  - Manage
    - [Manage](/platform/manage): Know what you have and read how each page performs, then route the right fix. Manage is the portfolio-level read and the page-level read, side by side.
    - [Read portfolio health](/platform/manage/portfolio-health): Read the whole Page Portfolio, find the section that needs attention, and route the highest-leverage fix. Big Picture labels and grouping turn a wall of URLs into a set of decisions.
    - [Read a page's scores](/platform/manage/page-scores): Open a page's detail panel and read it in two parts: Health for whether it's well built, Quality for whether it's the right page for the searcher. Each read points at a different fix.
  - Create
    - [Create](/platform/create): Expand your surface area with new pages. The journey in one line: accept an Opportunity, choose a Content Template, draft, review, publish.
    - [From Opportunity to published page](/platform/create/opportunity-to-page): Accept an Opportunity, pick the Content Template, let an agent draft it, review inside and outside the workspace, then set the metadata and publish.
    - [Content Templates](/platform/create/content-types): The Content Template is the quiet, highest-leverage choice in a brief. It decides a page's form, so the same inputs produce very different pages.
    - [Review and publish](/platform/create/review-and-publish): Reviewers inside and outside the workspace annotate the same draft. You decide what to apply, finalize the metadata, and publish to the live page.
  - Optimize
    - [Optimize](/platform/optimize): Keep every page fresh, relevant, and converting. Optimization is the steady state of running a site, not a one-time project. The loop never stops.
    - [Refresh a decaying page](/platform/optimize/refresh-workflow): Improve a decaying page in place with a refresh Page Brief tied to its existing URL, so you keep the page's history instead of spawning a duplicate.
    - [Track whether it worked](/platform/optimize/track-impact): Confirm a refresh paid off through the page's performance windows, the progress snapshot's what-changed view, and, as it rolls out, AI citations.
  - Reference
    - [Reference](/platform/reference): Precise definitions for GrowthOS: the four signals every page is scored on, and the report types the platform generates.
    - [Scores](/platform/reference/scores): The four signals GrowthOS scores every page on: Health, Quality, impressions and traffic capture, and the Big Picture status they roll into.
    - [Report types](/platform/reference/report-types): The seven report types GrowthOS generates from your data: SEO Overview, Competitive Landscape, Information Architecture, Content Audit, Content Opportunity Map, Progress, and Custom.
- Guides
  - [Guides](/guides): Short, single-task how-tos for the craft of growing through your website.
  - [Use first principles thinking](/guides/first-principles-thinking): Break a problem into facts, test the assumptions, and build a better answer from what you know is true.
  - [Context engineering](/guides/context-engineering): Learn how to give an AI system the right context, remove noise, and keep long-running work from drifting.
  - [Prompting fundamentals](/guides/prompting-fundamentals): Learn how to write prompts that give an LLM the role, context, format, and constraints it needs to produce useful work.
  - [Prompt design fundamentals](/guides/prompt-design-fundamentals): Write prompts that give an AI model a clear task, the right context, a usable format, and firm boundaries.
- Learn
  - [Learn](/learn): Playbooks and tutorials that take you from zero to good.
- Glossary
  - [Glossary](/glossary): Every term we use, defined once, so readers and AI engines cite the same source.
- Changelog
  - [Changelog](/changelog): What changed in the platform and the method, date by date.