Glossary

The glossary defines the terms GrowthX uses across the method, platform, and guides. Each definition gives the short version first, then points to the page that explains the idea in depth.

Core method terms

System of Growth

The System of Growth is the GrowthX method for running website growth as one compounding loop around context, measurement, opportunity, creation, and learning. Start with the method.

AI-led growth

AI-led growth is growth shaped by AI systems that interpret markets, compare vendors, and influence buyer shortlists before a person reaches your site. See the shift.

Two audiences

Every page serves people and AI systems. People decide, while AI systems shape what buyers see through model memory and retrieval. See two audiences.

Sphere of influence

The sphere of influence separates what you control, what you influence, and what you have to earn. Your website is the main control point. See sphere of influence.

Page portfolio

A page portfolio is the managed set of pages on your site, where each page is treated as an evidence unit with a job, type, audience, and performance signal. See page portfolio.

Context core

The context core is the living model of your business: product truth, audience, competitors, proof, voice, taxonomy, and decisions. See context core.

Context rot

Context rot happens when stale, wrong, or noisy context starts steering future work. The fix is governance: source links, review, retirement, and clear ownership. See system memory.

The loop

The loop is the operating shape of the System of Growth: Context, Measure, Opportunity, Create, and Learn. See the loop.

Opportunity model

The opportunity model turns measurement into a ranked queue of decisions: create, refresh, fix, defend, or ignore. See opportunity model.

Evidence bar

The evidence bar is the standard a page has to clear before a buyer or AI system can trust it: specific claims, clear structure, proof, freshness, and relevance. See how AI engines work.

Citation funnel

The citation funnel is the path from a buyer question to an AI citation: retrieval, ranking, attention, and citation. See how AI engines work.

AI visibility

AI visibility measures whether AI systems mention, understand, trust, and use your brand in answers. See AI visibility framework.

AEO

AEO means answer engine optimization: making your evidence easier for AI systems to retrieve, understand, and cite when they answer buyer questions. See AI visibility framework.

Minimum viable loop

A minimum viable loop is the smallest working version of the growth system: context, portfolio, measurement, opportunity, creation, review, and write-back. See why it compounds.