What you bring

The access, people, and time that make the Growth Accelerator work. Short list, but the engagement stalls without it, so it's worth getting right up front.

The model only works if you stay in the loop, so a few things have to be in place before we can move. We start on some of it before we even meet, pulling from your sales calls and your site. The rest you bring to kickoff. The list is short. It's also non-negotiable, because every item here is something we genuinely can't do for you. Get these ready and the first weeks fly.

This pairs with kickoff. Kickoff is the session; this is what you bring to it and the weeks right after.

Access

We need to see and act on your site, so we can read what's there and publish what we make together.

Your website and its content management system, with a path to publish.
Your analytics, so we can measure what's working.
Your search performance data, so the audit reflects reality.
A way to track your visibility in AI answers, which we set up and you don't need to bring.

You don't have to grant everything on day one. You do need to know who controls each one, so we connect data in week one instead of waiting on permissions.

People

You need one person who owns the engagement and can make calls week to week. Around them, a small set of stakeholders who can speak for the parts that need a decision.

An owner for growth or content who steers the work and approves what ships.
Someone who can speak for the brand voice and the quality bar.
Whoever signs off on claims, if your space has legal or compliance review.

Keep this group small and senior. The engagement moves at the speed of your slowest approval, so the fewer hops to a yes, the better.

Time

Plan for a few hours a week from the owner, heavier in the first weeks while we calibrate, lighter once the rhythm sets in. That time goes to reviewing the audit, signing off on your voice and priorities, and approving pages before they publish.

You don't need a bigger team or a technical one. You need someone who can spare those hours and is willing to steer.

Judgment

The priority calls and the final approval on what ships stay with you, on purpose. We bring the strategy and the options; you decide what matters this quarter and what's good enough to publish. That judgment is the part of the loop no tool and no agency can do for you, and it's why the system stays yours.

A point of view on good

This one isn't access or a calendar hold, but it matters as much as either. Come with a clear sense of what good looks like for your brand: pages you admire, pages that miss, and why. We calibrate the writing profile and the quality bar against your taste, so the sharper your point of view, the faster the output sounds like you.

What you get in return

For a few hours a week and the access above, you get a system built for your business, real pages live in the first weeks, a strategist beside you, and a team that owns its own growth instead of renting it. The Growth Accelerator shows it going live, week by week.