Create
Expand your surface area with new pages. The journey in one line: accept an Opportunity, choose a Content Template, draft, review, publish.
Create is how you expand your surface area: new pages that win queries you don't cover yet. The journey is one line. Accept an Opportunity, choose a Content Template, let an agent draft the page, review it, and publish. Agents do the production at each step, and you steer the decisions that matter.
Where Manage reads the pages you have, Create adds the ones you're missing. The two connect at the portfolio: a gap you spot while managing becomes an Opportunity, and a published page lands back in the Page Portfolio to be managed like the rest.
The journey
| Step | What you do | What an agent does |
|---|---|---|
| Accept an Opportunity | Triage research and decide a query is worth pursuing | Seeds a Page Brief with the keyword, search intent, and personas |
| Choose a Content Template | Pick the form the page should take | Drafts to that blueprint: funnel stage, outline, post-processing |
| Draft | Set the inputs and direct the work | Generates the outline, then the full article |
| Review | Decide which feedback to apply | Regenerates sections you ask it to |
| Publish | Finalize the SEO metadata and approve | Creates or updates the live page record |
Read the steps as a handoff that keeps repeating. An agent does the volume, you make the call, the brief moves forward one state at a time. The creation pipeline covers the full set of states and how a brief moves between them.
The Content Template is the lever
Four of the inputs to a Page Brief are obvious: the title, the primary keyword, the search intent, and the personas. The Content Template is the quiet one, and it's the highest-leverage choice in the whole journey. It decides the page's form, so the same topic through a comparison template versus a case-study template produces two different pages.
Get the template right at the start and the draft comes out close. Get it wrong and you're rewriting structure later, which is the expensive kind of fix. That's why choosing it sits early in the journey, right after you accept the Opportunity.
Where to go next
Accept an Opportunity and turn it into a Page Brief ready to draft.
Choose the Content Template that shapes the page you're making.
Collect feedback, apply what's worth applying, and ship the page.
The seven states a Page Brief moves through, from outline to live URL.
Last updated at June 3, 2026
Read a page's scores
Open a page's detail panel and read it in two parts: Health for whether it's well built, Quality for whether it's the right page for the searcher. Each read points at a different fix.
From Opportunity to published page
Accept an Opportunity, pick the Content Template, let an agent draft it, review inside and outside the workspace, then set the metadata and publish.