Manage

Manage is two reads and a routing decision. You read the whole Page Portfolio to see where attention is needed, you read a single page to see what kind of fix it needs, and you send the work to the right place. Create makes new pages; Optimize improves the ones you have. Manage is how you decide which to do, and where.

The split matters because the two reads answer different questions. The portfolio read tells you which part of the site to work on. The page read tells you what's actually wrong with a given URL. Start at the portfolio level when you're deciding where to spend the week, drop to the page level when you've picked a target.

The two reads

Both reads run on the same scores. GrowthOS grades every page on Health and Quality and rolls four signals into a Big Picture status. The portfolio read uses those numbers in aggregate to surface a section. The page read opens one URL and splits the numbers apart so you can act on them.

How the reads route work

A read is only useful if it ends in a decision. Manage is built so each read points at a next step.

• A weak section in the portfolio routes to a fix that repairs many pages at once, the highest-leverage move you can make.
• A low Health score on a page routes to a technical fix, often an engineering ticket.
• A low Quality rating on a page routes to a content refresh or a rewrite, through a brief tied to the live URL.
• A gap with no page behind it routes to Create, where research becomes a new page.

The point of keeping the reads separate is that they keep the fixes separate. You never confuse a slow, broken page with a thin, off-intent one, because the scores never blend and neither do the actions they imply.

Where to go next