What happens on day one
Setup agents research your competitors, crawl your site, draw personas from real data, map your taxonomy, and calibrate a writing agent, all before your first call.
Onboarding takes hours, not weeks. The thing an agency spends a month building, and sometimes never finishes, happens before your first call. Once you connect your data, setup agents go to work in parallel: they research your competitors, crawl your site for tone and offerings, draw personas from real data, map your taxonomy, and calibrate a writing agent. You arrive to a workspace that already understands your business, not a blank one waiting on you.
This page walks the setup sequence so you know what each agent produces and what to review when it lands.
The setup sequence
Crawl your site
An agent crawls every page on your domain and builds your Page Portfolio: one record per URL, each tagged with its type and ready to score. This is also where GrowthOS learns your tone and your offerings, by reading what you've already published.
Research your competitors
An agent profiles each rival you name and the ones it finds: where they rank, what they cover, and how they show up in AI answers. That map becomes the baseline GrowthOS measures your gaps against.
Draw personas from real data
An agent generates personas from your analytics, your site, and your market, not from a workshop whiteboard. These describe the people you sell to and anchor how Quality gets judged later, since the same page can read strong for one buyer and weak for another.
Map your taxonomy
An agent proposes the vocabulary you'll classify work with: the categories and the values inside them, plus a first cut at your Content Clusters. This is the structure that lets the system put the right analysis on the right page.
Calibrate a writing agent
An agent seeds your Writing Calibration from your foundation docs and compiles it into a Writing Profile, so the pipeline can draft in your voice from the first page. You tune it from there.
Every one of these is a starting point you review, not a finished answer. The agents do the research; you confirm what's true and correct what isn't. The sharper your corrections here, the less editing you do on every page after.
What you do, what the agents do
| Step | The agent | You |
|---|---|---|
| Site crawl | Builds the Page Portfolio and reads your tone | Confirm the crawl caught the right pages |
| Competitors | Researches and tiers each rival | Add the ones it missed, drop the ones that don't matter |
| Personas | Drafts personas from real data | Sharpen them until they match your buyers |
| Taxonomy | Proposes categories and Content Clusters | Approve or rename to match how you think |
| Writing Calibration | Seeds the Writing Profile from your docs | Tune voice, sources, and tone |
Do I have to do this before the first call?
No. The agents run on their own once your data is connected. You walk into the first call with a workspace already built, and you spend that time reviewing and sharpening, not setting up. That's the difference between hours and weeks.
Where to go next
Last updated at June 3, 2026
Get started
A GrowthOS workspace is operational within a day of analytics access. Three moves get you there: connect your data, calibrate Context, then start creating.
Calibrate Context
Context is the truth layer every surface reads from. Tune its five surfaces in order, foundation docs first and Writing Calibration last, so every output inherits the quality.