From Opportunity to published page
Accept an Opportunity, pick the Content Template, let an agent draft it, review inside and outside the workspace, then set the metadata and publish.
This is the end-to-end path for making a page: accept an Opportunity, pick the Content Template, draft, review, publish. Five steps take a query you decided to chase and turn it into a live page in your Page Portfolio. Agents do the drafting. You make the calls that matter.
The conceptual model behind this flow lives on the creation pipeline. This page is the steps. Follow them in order.
The five steps
Accept an Opportunity
Start in your Opportunities backlog and accept the one you want to pursue. The moment you accept, an agent will seed a Page Brief with the keyword, the search intent, and the personas already attached. You don't start from a blank page. You start from a decision you already made.
The seeded search intent is the part that carries weight. It describes what the searcher wants, and it outlasts the exact keyword, so the page stays aimed at the right target even as phrasing shifts.
Choose the Content Template
Pick the Content Template that matches the job. A template is a reusable blueprint that sets the page's form: its funnel stage, its outline structure, and the post-processing an agent runs after the draft.
This is the highest-leverage choice in the whole flow, and it's easy to rush past. The same inputs through a comparison template produce a different page than a case-study template: different sections, different evidence, a different reader served. Get this right at the start instead of fighting the draft later.
Let the pipeline draft it
With the brief set, an agent generates a structured outline, then drafts the full article from it. You edit the result in a rich-text editor.
Treat the draft as a strong starting point, not the final word. It's built from your Context, your voice profile, and the inputs you set, so it lands close. Your job here is to direct, not to rewrite from zero.
Review inside and outside the workspace
Send the draft for review. Internal reviewers annotate it inside the editor. Anyone outside the workspace, like a client or an outside editor, opens a share link with no account and annotates the same draft the same way.
Then you decide, feedback by feedback, what's worth applying. Nothing changes the page until you act on it, and an agent will regenerate a section when you ask. The full mechanics live on review and publish.
Set the metadata and publish
When the page is ready, finalize the SEO metadata: the title, the meta description, and the slug. Then publish. GrowthOS creates the live page record or updates an existing one, and the page enters your Page Portfolio, where it starts gathering performance signals.
From here the page is an asset you measure and improve over time, not a project you finished.
What you own, what the agent owns
The split stays the same at every step: agents produce, you steer.
| Step | The agent | You |
|---|---|---|
| Accept | Seeds the brief with keyword, intent, and personas | Decide which Opportunity to pursue |
| Template | Applies the blueprint to the brief | Choose the template that fits the job |
| Draft | Writes the outline and the article | Edit and direct in the editor |
| Review | Regenerates sections on request | Decide which feedback to apply |
| Publish | Creates or updates the live page record | Finalize the metadata and approve |
Common questions
How long does this take? Most of the clock is your review time, not the drafting. An agent produces the outline and article fast. The page ships when you're satisfied, not on a fixed timer.
Do I have to start from an Opportunity? No. A brief can also start from scratch when you already know the page you want, or from a live page that needs a refresh. Accepting an Opportunity is the common path because the brief arrives pre-seeded. See the creation pipeline for all three starting points.
Can I change the template after drafting? You can, but it's the choice that reshapes the entire page, so it's far cheaper to pick the right one at step two than to switch after the draft exists.
Where to go next
Why the template choice shapes the whole page, and how to pick one.
How review and shipping work, step by step.
The conceptual model behind this flow: a brief through seven states.
Where the briefs come from: research turned into a decision.
Last updated at June 3, 2026
Create
Expand your surface area with new pages. The journey in one line: accept an Opportunity, choose a Content Template, draft, review, publish.
Content Templates
The Content Template is the quiet, highest-leverage choice in a brief. It decides a page's form, so the same inputs produce very different pages.